CHOONG, P.; HUTTON, E.; RICHARDSON, P. S.; RINALDO, V. Protecting the Brand: Evaluating the Cost of Security Breach from a Marketer’s Perspective. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 1, 2017. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/1644. Acesso em: 3 jul. 2024.