HECKMAN, P. E.; VESTERGAARD, A. J.; SOLE, K. M. Guiding Principles Model: A Call to Integrate the 4 P’s into a Strategic Construct. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 4, 2018. DOI: 10.33423/jmdc.v12i4.199. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/199. Acesso em: 22 jul. 2024.