RAAFAT, F.; SCIGLIMPAGLIA, D. Uncertainty in the Desert Kingdom -- Business and Economic Factors for Introducing a New Building Product in the Construction Market in Saudi Arabia: A Case Study. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 4, 2018. DOI: 10.33423/jmdc.v12i4.202. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/202. Acesso em: 22 jul. 2024.