COLLEY, M. C.; SCHRIMSHER, M. BWP Bats: A marketing case study of maple bats in Major League Baseball. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 2, 2019. DOI: 10.33423/jmdc.v13i2.2004. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2004. Acesso em: 22 jul. 2024.