HILL, II, W. W.; QU, Y. College Football Performance and Athletic Department Revenues: The Power of Winning Tradition. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 2, 2019. DOI: 10.33423/jmdc.v13i2.2006. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2006. Acesso em: 2 oct. 2024.