VOLLRATH, M.; LLOYD, R. A. The downside to big data: What triggers a backlash response in consumers to marketing?. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 2, 2019. DOI: 10.33423/jmdc.v13i2.2011. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2011. Acesso em: 22 jul. 2024.