CARTER, L. L. Equivalence and Research Design Optimization for International Market Segmentation. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 3, 2019. DOI: 10.33423/jmdc.v13i3.2236. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2236. Acesso em: 22 jul. 2024.