TIAN, K.; YAO, M. Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 3, 2019. DOI: 10.33423/jmdc.v13i3.2246. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2246. Acesso em: 21 nov. 2024.