CESTARE, T. A.; RAY, I. The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 4, 2019. DOI: 10.33423/jmdc.v13i4.2349. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2349. Acesso em: 22 jul. 2024.