PETROVICI, D.; GOLDEN, L.; ORAZBEK, D. Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 5, 2019. DOI: 10.33423/jmdc.v13i5.2637. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2637. Acesso em: 22 jul. 2024.