REAVEY, B.; GUARISE, R. Alphabet Soup: Consumer’s Perceptions of Social Enterprise Terminology in Marketing Communications. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 1, 2020. DOI: 10.33423/jmdc.v14i1.2772. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2772. Acesso em: 22 jul. 2024.