SEHIRLI, M.; FIDAN, Y.; CENGIZ, H. Why Did They Switch? How Will They Come Back?. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 3, 2018. DOI: 10.33423/jmdc.v12i3.68. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/68. Acesso em: 3 jul. 2024.