HSU, T. Investigating the Effectiveness of Comparative Advertising: The Roles of Structural Alignability and Message Informativeness. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 5, 2020. DOI: 10.33423/jmdc.v14i5.3982. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/3982. Acesso em: 22 jul. 2024.