PARMER, L. L.; DILLARD, JR., J. E.; LIN, Y.-C. The 8Ps Marketing Mix and the Buyer Decision-Making Process. Journal of Marketing Development and Competitiveness, [S. l.], v. 15, n. 4, 2021. DOI: 10.33423/jmdc.v15i4.4774. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/4774. Acesso em: 22 jul. 2024.