TORRES-ROMAY, E. Measurement of Advertising Effectiveness in Social Networks: Current Overview and Development of a Model. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 1, 2022. DOI: 10.33423/jmdc.v16i1.5024. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/5024. Acesso em: 22 jul. 2024.