BRANCH, J. D.; DALMIA, M.; MO, E. The Impact of Culture on Brand Extension: The Specific Versus Diffuse Dimension and Product Category Similarity. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 4, 2022. DOI: 10.33423/jmdc.v16i4.5736. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/5736. Acesso em: 22 jul. 2024.