ZERVAS, S. Strategic Marketing Funnel Models in Healthcare: The Role of Healthcare Professionals and Patients in the Referral Paths and the Consumerization of Healthcare Industry. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 2, 2023. DOI: 10.33423/jmdc.v17i2.6296. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/6296. Acesso em: 24 aug. 2024.