RICHARDS, M. B. Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities Through a Lens of Cognitive Dissonance. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 3, 2023. DOI: 10.33423/jmdc.v17i3.6480. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/6480. Acesso em: 3 jul. 2024.