TIAN, V.-I.; WONG, O. Y. K.; HUNG, T. H. B. Gamification: A Practitioner’s Case in Building Brands. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 3, 2023. DOI: 10.33423/jmdc.v17i3.6482. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/6482. Acesso em: 22 jul. 2024.