FRIESNER, D.; BOZMAN, C. S.; MCPHERSON, M. Disentangling Administration Errors From Scale Development Errors in Survey Research. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 1, 2024. DOI: 10.33423/jmdc.v18i1.6820. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/6820. Acesso em: 23 nov. 2024.