KASSAYE, W. W. The Competitive Challenge in Post-Internet Advertising: Appraising the Functional Divide Between Agencies and the Newcomers. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 2, 2024. DOI: 10.33423/jmdc.v18i2.7032. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/7032. Acesso em: 2 jul. 2024.