GILLIARD, D. J.; HOFFMAN, D. L.; BAALBAKI, S. The Toy Industry Is Declining? How Can Mattel, Inc. Survive?. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 3, 2019. DOI: 10.33423/jmdc.v13i3.2239. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2239. Acesso em: 18 may. 2024.