RAVENS-OCAMPO, C. Rethinking Brand Commitment in Internal Branding Models: A Cross-national Validation of a Three-component Model in Germany, China and North America. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 2, 2020. DOI: 10.33423/jmdc.v14i2.2833. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/2833. Acesso em: 21 may. 2024.