NUFER, G.; MUTH, M. Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 1, 2022. DOI: 10.33423/jmdc.v16i1.5027. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/5027. Acesso em: 6 may. 2024.