CHAPA, S.; KHAN, T. Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 1, 2024. DOI: 10.33423/jmdc.v18i1.6818. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/6818. Acesso em: 18 may. 2024.