Choong , Peggy, Paul S. Richardson, and Paul Sauer. 2021. “Increasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective”. Journal of Marketing Development and Competitiveness 15 (1). https://doi.org/10.33423/jmdc.v15i1.4166.