Tiger, A. A., Nance, W., Roach, C. and Emery, B. G. (2017) “What’s All the Fizz About? A Teaching Case Study on the Use of Coca-Cola® Freestyle® Machines in Quick-Service Restaurants”, Journal of Marketing Development and Competitiveness, 11(2). Available at: https://articlegateway.com/index.php/JMDC/article/view/1630 (Accessed: 20 May 2024).