Tiger, A. A., W. Nance, C. Roach, and B. G. Emery. “What’s All the Fizz About? A Teaching Case Study on the Use of Coca-Cola® Freestyle® Machines in Quick-Service Restaurants”. Journal of Marketing Development and Competitiveness, vol. 11, no. 2, Sept. 2017, https://articlegateway.com/index.php/JMDC/article/view/1630.