Barakat, Areeg, and Faten Moussa. “Using the Expectancy Theory Framework to Explain the Motivation to Participate in a Consumer Boycott”. Journal of Marketing Development and Competitiveness 11, no. 3 (October 1, 2017). Accessed July 22, 2024. https://articlegateway.com/index.php/JMDC/article/view/1621.