Koford, Brandon C., Therese Grijalva, and Gregory Parkhurst. “The Influence of Positive and Negative Framed Information Load: An Experimental Investigation”. Journal of Marketing Development and Competitiveness 11, no. 3 (October 1, 2017). Accessed July 22, 2024. https://articlegateway.com/index.php/JMDC/article/view/1624.