Raafat, Feraidoon, and Don Sciglimpaglia. “Uncertainty in the Desert Kingdom -- Business and Economic Factors for Introducing a New Building Product in the Construction Market in Saudi Arabia: A Case Study”. Journal of Marketing Development and Competitiveness 12, no. 4 (December 1, 2018). Accessed July 22, 2024. https://articlegateway.com/index.php/JMDC/article/view/202.