Chaudhuri, Arjun, and Camelia Micu. “Consumer, Product and Situational Effects on Willingness to Help Churches: The Role of Emotion and Reason”. Journal of Marketing Development and Competitiveness 12, no. 3 (October 1, 2018). Accessed November 23, 2024. https://articlegateway.com/index.php/JMDC/article/view/66.