Choong , Peggy, Paul S. Richardson, and Paul Sauer. “Increasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective”. Journal of Marketing Development and Competitiveness 15, no. 1 (June 5, 2021). Accessed November 23, 2024. https://articlegateway.com/index.php/JMDC/article/view/4166.