Hoffman, David Lynn, Debora J. Gilliard, and Sally Baalbaki. “New Belgium Brewing: What Is Its Future After the Acquisition?”. Journal of Marketing Development and Competitiveness 16, no. 3 (November 17, 2022). Accessed November 23, 2024. https://articlegateway.com/index.php/JMDC/article/view/5583.