Branch, John D, Maansi Dalmia, and Ethan Mo. “The Impact of Culture on Brand Extension: The Specific Versus Diffuse Dimension and Product Category Similarity”. Journal of Marketing Development and Competitiveness 16, no. 4 (December 31, 2022). Accessed July 22, 2024. https://articlegateway.com/index.php/JMDC/article/view/5736.