McLeod, Bryan T., David M. Houghton, and José Luis Saavedra. “Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality”. Journal of Marketing Development and Competitiveness 16, no. 4 (December 31, 2022). Accessed November 21, 2024. https://articlegateway.com/index.php/JMDC/article/view/5751.