Tian, Vane-Ing, Oi Yee Katherine Wong, and Tak Hung Barry Hung. “Gamification: A Practitioner’s Case in Building Brands”. Journal of Marketing Development and Competitiveness 17, no. 3 (October 24, 2023). Accessed November 23, 2024. https://articlegateway.com/index.php/JMDC/article/view/6482.