Journal of Marketing Development and Competitiveness

Brand Essence Effects on Extension Information Accessibility

Joseph W. Chang — 2024-11-07

This study advances the research scope of adverse extension effects by examining the impacts of brand similarity upon the accessibility of negative extension information. The research results reveal that the accessibility of unfavorable extension information of narrow brands is higher than that of broad brands. Negative extension information exerts more adverse effects on narrow brands than on broad brands. Narrow brands are high-similarity brands implying the existence of obvious underlying essence, which facilitates spontaneous processing of negative extension information. Contrarily, broad brands are low-similarity brands implying vague underlying essence, which leads to less spontaneous processing of negative extension information.

An Economic Analysis of the Fisheries Sector of Bangladesh: Challenges and Development Strategies

Md. Atiqul Islam — 2024-10-31

This research presents an economic analysis of the Bangladesh fisheries sector for the last two decades. Secondary data is used for the economic analysis and literature review type methodology is used to analyze the future challenges and development strategies. Fish production and exports gradually increasing, but the growth rate is showing instable. Inland aquaculture is found increasing rapidly in compare to marine aquaculture. Along with several challenges, this article also proposes developmental strategies for authorities to develop fisheries sector, which could create opportunities to flourish other potential sectors to increase employment as well as contribute to the GDP of Bangladesh.

How Has Cuisine Identity Sustained the Fancy Food Markets Throughout the Worlds Food Distribution Systems?

Richard Mills — 2024-10-31

Despite some rough years, specialty food sales are strong according to the National Association for the Specialty Food Trade (NASFT) “2023 State of the Specialty Food Industry” report; Sales of specialty foods and beverages across all retail and foodservice channels neared $194 billion in 2022, up 9.3 percent over 2021, and are expected to reach $207 billion by year’s end, according to the Specialty Food Association’s (SFA notes the study in collaboration with the market researchers Mintel International and SPINS. This research will examine how cuisine identity has continued to support and grow this multi-billion-dollar business throughout the world food markets. By identifying multiple cuisines, the argument can be made that the distribution markets themselves can sustain these styles of food through the lens of the cuisine and the distribution systems that support them. By researching fancy food markets or specialty food offerings, the average consumer and retailer can determine the overall importance of the cuisine identity as a starting point in a sustaining effort in this muti-billion-dollar-a-year food enterprise.

Aspect-Based Sentiment Analysis for Online Products

Sai Prakhyaath Ladella — 2024-11-18

A number of resources are now available for gauging public opinion about businesses, products, services, brands, and events because of the advent of e-commerce. Customers may find it difficult to distinguish between legitimate assessments and biased or false reviews, which leads to worse goods or services. Aspect-based sentiment analysis is utilized in this study to develop a natural language processing model to examine customer reviews and comments to ascertain the sentiment expressed towards certain qualities or components of a good or service. A few procedures involved in this undertaking include aspect extraction, sentiment classification, training, feature extraction, and dataset preparation. The T5 model will be used to train the model using a dataset of customer reviews, and it will be evaluated using a variety of performance measures, including accuracy (84.62%), precision (84.58%), recall (84.62%), and F1-score (83.39%). The project's findings will help customers locate services that meet their needs, and they will also assist businesses in learning more about the advantages and disadvantages of their goods and services.

Is Theme Park Logistics Inspired by City Logistics Practices and Strategies?

Gilles Paché — 2024-11-18

Despite its significant importance, theme park logistics remains underexplored in management research. There are noteworthy similarities with city logistics, particularly in areas such as managing visitor flows, product supply, waste management, and the application of smart technologies. Product supply is informed by established pooling practices, which involve centralized deliveries to hubs and optimized inventory management. Waste management also draws from sustainable urban strategies, including sorting and recycling. Furthermore, smart technologies facilitate real-time monitoring of visitor flows, allowing for fine-tuning logistical operations, although this raises ethical questions like those encountered in smart cities. These innovative practices, which have not been adequately studied, aim to enhance the efficiency of theme park logistics while ensuring a high-quality customer experience.