Proactive Stakeholder Management: A Case Study of a Major Pharmaceutical Corporation

Authors

  • Mohammad A. Ali Penn State University

DOI:

https://doi.org/10.33423/jmpp.v18i4.1476

Keywords:

Management Policy, Pharmaceutical, Stakeholder Management

Abstract

This study tries to explore the efficacy of stakeholder management. This study seeks to offer a comprehensive understanding of the benefits of stakeholder management and as a qualitative work focuses on building theoretical generalizations. The study consists of one primary and one secondary case study. The findings suggest that stakeholder organizations use stakeholder management as a differentiator from their competitors and benefit in terms of customer loyalty; employee loyalty and pride; positive reputation and goodwill; capacity for better decisions; and organizational flexibility. Finally, this work suggests that the Achilles’ heel of stakeholder management is its complicated nature.

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Published

2017-12-01

How to Cite

Ali, M. A. (2017). Proactive Stakeholder Management: A Case Study of a Major Pharmaceutical Corporation. Journal of Management Policy and Practice, 18(4). https://doi.org/10.33423/jmpp.v18i4.1476

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Section

Articles