Profitability and Big Data

Authors

  • Badie Farah Eastern Michigan University

Keywords:

Management, Big data, Technology, Profitability

Abstract

The Big Data promise is enhanced service for the customer, and enhanced profitability to the organization. It is crucial that an organization deploy the appropriate combination of big data and analytical tools to extract information that is beneficial to the organization, and to realize the most profit from its customers. This paper describes a mathematical model for big data profitability which will help solidify these concepts and provide means for assessing values for profitability. Most of the proposed variables can be estimated by any organization from their existing systems and the cost of the needed big data technology.

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Published

2017-09-01

How to Cite

Farah, B. (2017). Profitability and Big Data. Journal of Management Policy and Practice, 18(2). Retrieved from https://articlegateway.com/index.php/JMPP/article/view/1774

Issue

Section

Articles