Big Data -- What Data and Why?

Authors

  • Badie N. Farah Eastern Michigan University Data

Keywords:

Management policy, Data, Economic Value

Abstract

Data is collected daily and automatically from multitude of sources using all possible formats, stored, and backed up for future use and applications. However, it is less obvious that such an activity will generate a positive economic value when the data is used in mining for strategic advantage. Therefore, the current upward trajectory for collecting and storing data with the expectation of great economic returns might not pan out. The rational way is to analyze all data collection, storage, and analysis proposals using cost and benefit metrics to guarantee that economic benefits for the organization will be the outcome.

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Published

2019-06-05

How to Cite

Farah, B. N. (2019). Big Data -- What Data and Why?. Journal of Management Policy and Practice, 17(1). Retrieved from https://articlegateway.com/index.php/JMPP/article/view/1818

Issue

Section

Articles