WIELAND, J. SME Marketing Mix Standardization in the B2B Market. Journal of Management Policy and Practice, [S. l.], v. 19, n. 1, 2018. DOI: 10.33423/jmpp.v19i1.1268. Disponível em: https://articlegateway.com/index.php/JMPP/article/view/1268. Acesso em: 3 jul. 2024.