LU, T.; ZHOU, J.; YU, J.; SOYKOTH, M. W. The Effect of Fancy Brand Names on Brand Perception and Brand Attitude of Young Consumers. Journal of Management Policy and Practice, [S. l.], v. 23, n. 2, 2022. DOI: 10.33423/jmpp.v23i2.5165. Disponível em: https://articlegateway.com/index.php/JMPP/article/view/5165. Acesso em: 22 dec. 2024.