Mapping the Holistic Impact of Realistic Job Preview― Pre-recruitment Phase, Post-recruitment Phase and Marketing Spillover Effect

Abstract

Realistic Job Preview (RJP) is a method of disseminating relevant information regarding job offers essentially allowing potential applicants to better evaluate their prospects. While this procedure is welldocumented in industrial psychology, its application as a marketing tool remains neglected. Furthermore, its conceptualization, operationalization and evaluation are still widely debated. The current paper attempts to provide a more inclusive conceptualization of RJP and focuses on mapping its holistic impact through combining the effects of RJP during the pre-recruitment phase and post-recruitment phase as well as including its marketing spillover effect.