The Effect of Social Media on Employees’ Job Performance: The mediating Role of Organizational Structure

Abstract

Social media is creating a drastic change at workplaces, and organizations are increasingly interested in adaption of it for their business processes. The aim of social media usage at workplace may differ but ultimate objective is to build social networks and sharing. This empirical research examined the effect of use of social media on employees’ job performance and the mediating effect of an organizational structure. Survey data gathered from 205 valid responses and analyzed by structural equation modeling technique. Results revealed that “use of social media” is positively correlated with “employees’ job performance”, while organizational structure has positive mediating effect.