Goss, B.D., Rothschild, P.C. and Stokowski, S. 2020. Managing the Micromedia Monster: An Analysis of Model Categorizations and Practical Strategic Implications for Sport Properties. Journal of Strategic Innovation and Sustainability. 15, 2 (Aug. 2020). DOI:https://doi.org/10.33423/jsis.v15i2.2886.