HSU, T. The Effects of Strategic Alliances on Marketing Efforts: The Roles of Cooperation. Journal of Strategic Innovation and Sustainability, [S. l.], v. 18, n. 1, 2023. DOI: 10.33423/jsis.v18i1.6174. Disponível em: https://articlegateway.com/index.php/JSIS/article/view/6174. Acesso em: 22 jul. 2024.