CHARLES, R. N. Are Connected Fitness Machines the New Blue Ocean Marketing Strategy for Tourism Marketing (Red Ocean) or the Wellness Industry (Red Ocean)? An Exploration of Connected Signaling. Journal of Strategic Innovation and Sustainability, [S. l.], v. 19, n. 1, 2024. DOI: 10.33423/jsis.v19i1.6899. Disponível em: https://articlegateway.com/index.php/JSIS/article/view/6899. Acesso em: 22 nov. 2024.