Substantive Paradigms and Business Anthropology

Authors

  • Alf H. Walle University of Alaska at Fairbanks

DOI:

https://doi.org/10.33423/ijba.v4i2.1147

Keywords:

Anthropology, Ethnography, Business, Substantive Paradigms

Abstract

Neoclassical theories deemphasize the unique cultural context of behavior and its emotional mainsprings. Substantive economic anthropology, in contrast, nests economic behavior within a social framework which takes the feelings of people into account. By merging substantive economic analysis with other non-neoclassical models, business anthropologists can provide a unique and much needed framework of analysis.

References

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Published

2013-12-01

Issue

Vol. 4 No. 2 (2013)

Section

Articles

License

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How to Cite

Substantive Paradigms and Business Anthropology. (2013). International Journal of Business Anthropology, 4(2). https://doi.org/10.33423/ijba.v4i2.1147