Host-Guest Interaction and Cross-Cultural Communication in the Mediatized Society

Abstract

In contemporary society into which media are deeply penetrating, host-guest interaction and cross-cultural communication have undergone profound changes. From the perspective of the mediatized society, this study explores how digital media has transformed host-guest interaction in the tourism field and their impacts on cross-cultural communication. The research points out that host-guest interaction in the mediatized society presents three core characteristics: the diversification of communication platforms, the integration of virtual and physical spaces, the breaking of the host-guest dualistic structure. Correspondingly, cross-cultural communication exhibits changes in three aspects. First, the temporal and spatial boundaries of interaction are expanded, bringing communication pathways characterized by the coexistence of virtual and physical spaces. Second, the mediatized logic promotes life-oriented content. Third, new media forms represented by live streaming bring the interactivity and immediacy of communication. This study hopes to provide a new perspective for understanding the dynamic mechanisms of host-guest interaction and generative logic of contemporary cross-cultural communication.